The preppy lifestyle brand Gant brings a new innovation in the field of American sportswear to the market: a clothing line that you can wash in your washing machine at home. This saves time and contributes to a sustainable world. The premium clothing line consists of casual blazers and suits for him and her.
With this machine-washable clothing line, Gant makes modern life a little easier. Busy life? Then it is not always easy to tidy your clothes You should always take your suits and blazers to dry cleaning and nobody has time for that, right? Under the motto ‘A busy lifestyle needs smart solutions’, Gant designed the new clothing line that you can simply wash at home. Gant reflected on the materials and constructions of their clothing in order to arrive at his new designs. Never stand in front of a closed dry cleaning room, your clothes are always ready for a spontaneous party.
Matthew Wood, Creative Director by Gant: ‘Sustainability and time saving were the reasons for developing this line. The clothing can be washed at home and no longer needs to be cleaned. That is sustainable, both for the environment and for the economy. And washing at home saves time, time that you now have for friends and family. “
But what makes it possible for the clothes to be washed in the washing machine? The totally new approach to clothing construction and the choice of clothing components. For example, Gant opted for fabrics with wool mix, provided special interlinings and the seams are placed in special places so that the pieces of clothing retain their perfect fit and appearance after washing. Consider the environment and wash your clothes on a low program and use detergent from an ecolabel. After washing, let your suit dry while hanging and it is then immediately ready to wear. If clothing is cared for in this way, it will remain a favorite item in your dressing for a long time!
Available in all stores and online. Prices vary between € 179 and € 399.