In 2018, Lacostestarted a three-year partnership with the International Union for the Conservation of Nature (IUCN), who together fight for the conservation of endangered species. Through this collaboration, Lacoste created 10 polos, replacing the well-known crocodile with the 10 endangered species.

For each endangered species, the number of polos produced corresponds to the number of animals that are still present in the wild. Lacoste has launched a second edition of this collaboration this year. This limited polo edition is only available in 9 stores around the world and also online from 22 May 2019. All proceeds go to the endangered species.