Fred Perry is proud to announce his eighth collaboration with Bradley Wigginsfor fall / winter ’15. With his place in British sports history as the first British Tour de Francewinner, he also won the Olympic Medal seven times. As a lifelong fan of the brand and modernist fashion, he completely immersed himself in the collection that bears his name; an arsenal of sportyclothing that still has that elegant touch.
Known for his unique approach to life and rebellion, Bradley gives his own unique rhythm to the collection. He used his innate love for the 60s to design clothing. Its cyclist history is reflected in the details of each item of clothing.
This bicycle-inspired collection is made for cycling enthusiasts who enjoy the journey, but even more when they arrive at their destination, preferably with a fresh cup of coffee or a fresh pint. Because now say for yourself: we all do it for that, don’t we?