Smeg inspires with the new 'It's so me' campaign

Something for everyone at Smeg

The kitchen is the heart of the home, and kitchen manufacturer Smeg knows it all too well. This year the brand comes with a new design story, in which they respond to different styles and types. You probably know Smeg from the colorful and cheerful refrigerators. With its new line 'It's so me', with nine inspiring styles, Smeg offers an answer to the kitchen and design needs of every type of man and woman, regardless of taste, age or budget. So whether you like modern, chic, minimalist or classic, there is something for everyone!

Be soul food, not eye candy

To bring the 'It's so me' story to the public, Smeg entered into a collaboration with three designers who translate the different personalities into kitchen art screen prints with fun visual quotes in various design styles. 'Happiness is a small house with a big kitchen' or how about: 'Life is short, eat dessert first'? Are you looking for a new kitchen? Then 300 screen prints can be won through the Smegkitchen art competition. You do not want to miss this! Discover our favorites below.

it's so me

it's so me it's so me

You can find more information

Which style is your favorite?

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